Consulting firm Information and Communication


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Date : 2010-08-17

Consulting firm Information and Communication


Description :

Consulting firm Information and Communication


Communication Campaign for Improvers Program (Pilot Initiative)

Issue Date: 9 August, 2010.

Loan / Credit No. IDA No. 4586-PK

Deadline: 25 August, 2010.

The Government of Punjab, School Education Department is implementing Punjab Education Sector Project. The project is based on a frame work of sector-wide reforms to improve quality, governance and access in education sector. PESP is initiating the improvers Programs as a pilot initiative in selected schools of selected Districts of Punjab. The program is designed.

To offer teachers bonuses in, those schools that show marked Improvement in student leaning and performance. The indicators to be used for evaluation of Improvement are: The percentage point gain in average lest score, Percentage gain in School Enrollment and PEC lest participation rate.

A well-designed and well administered communication strategy is crucial for the success of the improvers program, as the only tangible interpenetration that program eligible schools will initially receive is information and this information is expected in induce changes in the behavior.

A consulting firm is required to undertake a 3-phase"Information and communication Campaign" in three to five selected Districts of the Pilot Improvers Program. The communication campaign includes (but not limited to):

  • Designing, printing and distribution of pamphlets,
  • Development of promotional video.
  • Development of Score cards
  • Seminars, Teacher Registration and Information etc.


Interested firms are requested to submit a written Expression of Interest to the contact stated below no later than 25th August, 2010. The EOI must include a description of the company profile and details of relevant experience in the services required. However such descriptions shall be limited to maximum 4 pages length along with the following information.

  • Firm's Registration Information
  • Evidence of minimum five Similar Projects
  • List of Permanent Staff/Officers and Logistics Arrangements
  • Size and Strength of Regional Offices in the Punjab


A Consultant will be selected in accordance with Selection Based on the Consultants Qualification (CQS) procedures set out in the Guidelines; Selection and Employment of Consultants by the World Bank Borrowers, May 2007 (revised October 1st, 2006).

EOI that do n opt contain the information requested for evaluation will be rejected.



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Tel: 042-99232294 Fax: 35867922

Contact : 042-99232294
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